Hi - thanks for checking out my portfolio and learning more about me. I'm an avid user experience designer with a passion for interaction design and research. I've been in the design industry for what seems like forever now. I went to school for graphic design and quickly fell for web and all things digital. Admittedly I still had to learn how to use Letraset and rubylith during my school years. Nevertheless I've been on an incredible design journey that has taken me through print design, web design, front-end dev, interaction designer and now a practice lead. I've worked with some really great teams and love the UX field.
Find me on these platforms:
Instagram & Twitter
@jeffroatlarge
TOOLKIT
Sketch, Invision, Ps, Ai, Id, JustInMind, After Effects, Premeire, FCP, whiteboarding, sketching, conducting user research, card sorts, HTML, CSS, some JS, using a whiteboard, facilitating design thinking activities and explaining design needs to all types of stakeholders.
Sketch, Invision, Ps, Ai, Id, JustInMind, After Effects, Premeire, FCP, whiteboarding, sketching, conducting user research, card sorts, HTML, CSS, some JS, using a whiteboard, facilitating design thinking activities and explaining design needs to all types of stakeholders.
WORK
2016 - Now | ClubReady
UX Practice Lead
Transformed the mobile product offerings by instituting user-centered design methods
Created new interaction and visual design system for mobile offerings
Created a streamlined workflow for high-fidelty wireframes, visual design and
Invision prototypes to speed delivery to market
Utilized in-person and remote user testing to ensure product offerings were ready for market
Worked closely with Product Management team to define features and
improvements through competitive research, client interaction, A/B testing, taskflows and
Created a process for integrating UX into a heavy engineering culture
Provided strategic direction to the CTO for replatforming the core SaaS product
Put together a cross-functional group including product, support, training, UX and
used analytics along with training feedback to identify low-hanging fruit UX
issues in the SaaS product
UX Practice Lead
Transformed the mobile product offerings by instituting user-centered design methods
Created new interaction and visual design system for mobile offerings
Created a streamlined workflow for high-fidelty wireframes, visual design and
Invision prototypes to speed delivery to market
Utilized in-person and remote user testing to ensure product offerings were ready for market
Worked closely with Product Management team to define features and
improvements through competitive research, client interaction, A/B testing, taskflows and
Created a process for integrating UX into a heavy engineering culture
Provided strategic direction to the CTO for replatforming the core SaaS product
Put together a cross-functional group including product, support, training, UX and
used analytics along with training feedback to identify low-hanging fruit UX
issues in the SaaS product
2013 - 2016 | Wells Fargo Advisors
Sr. User-Centered Design Analyst / CX Interaction Designer 2
Distilled complex requirements into user-centric design systems for mobile, tablet and web
Created lo-fi and mid-level fidelity wireframes and taskflows
Conducted competitive research and analysis to influence design decisions
Sourced and worked with outside vendors to provide a third-party voice for UX research initiatives
Implemented workflow improvements such as using InDesign libraries, master pages and styles
Created prototypes with JustInMind Prototyper and Invision
Championed the move to Invision and Sketch for the user-centered and creative design teams
Encouraged and guided at team of interaction designers by relaying current design trends,
methodologies, cross LOB UX issues and successes
Explored design thinking techniques with team to expand our design strategy and expressions
Created style guides and pattern libraries
Worked closely with product owners to develop new features and updates
Provided easily consumable documentation for design recommendations
Buillt strong relationships with business partners, project team members and platform owners
Provided design guidance to vendors to ensure cohesion of digital identity and design principles
Acted as the UX design lead during a Agile digital transformation that included an aggressive travel
schedule, embedding with vendor design, product and development teams, teaching the Agile
process to other designers, developing a way for UX and Aglie development teams to work together
2005 - 2013 | Tacony Corporation
Web Designer / Front-End Development / User Interface Designer
Designed polished brochure sites, e-commerce solutions, blogs, broadcast emails, landings pages,
internal web applications, and banner ads.
Created wireframes and prototypes for websites, emails and B2B eCommerce solution
Usability testing with internal focus groups and users
Wrote HTML / CSS standards compliant code
Used JQuery to complement design aesthetic and usability
Implemented 960gs, Skeleton RWD and the Bootstrap frameworks to speed development time
Setup an enterprise class email broadcast program using Mailchimp, trained marketing and
advertising teams to leverage features and functions
Worked close with marketing to create an educational streaming eCommerce product
Maintained 10+ websites including sites built on Wordpress, Magento, ASP, JSP, PHP
2004-2005 | River City Internet Group
User Interface Designer
Created work flows, wireframes and prototypes for web based applications
Deconstructed desktop software and create work flows of the application
Translated features and user interfaces to web based prototypes
Updated existing web based applications with new HTML / CSS features
Bug checked and tested web applications with development team
Designed and built corporate websites for Rivercity Internet Group Holdings and subsidaries
2002-2004 | Full Circle Solutions
Senior Graphic & Web Designer
Designed promotional and marketing materials for national direct mail campaigns
Designed internal corporate identity pieces
Designed identity pieces for various external clients
Created and implemented graphic design standards
Worked with vendors for web application development and printing
Designed and developed websites using HTML / CSS / JS